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1 brand licensing
марк. выдача лицензии на марку (продажа другой компании права использования торговой марки данной компании в течение определенного периода)See: -
2 brand
1. сущ.1) марк. торговая марка, товарный знак (определенное название, знак (символ) или дизайн продукта, которые отличают его от конкурента и помогают потребителю находить этот продукт в магазинах)Syn:brand name 2), brand mark 2)See:barnacle brand, blanket brand, competing brand, controlled brand, corporate brand, dealer brand, dealer's brand, distributor brand, distributor's brand, distributor's house brand, domestic brand, elite brand, established brand, familiar brand, family brand, flagship brand, flanker brand, generic brand, gift brand, global brand, good ordinary brand, high-status brand, house brand, household brand, individual brand, internal brand, international brand, local brand, major brand, manufacturer's brand, mature brand, megabrand, middleman brand, name brand, national brand, own brand, own-label brand, packer's brand, private brand, product brand, regional brand, regular brand, store brand, top brand, top-of-mind brand, top-selling brand, trend brand, unadvertised brand, wholesaler brand, brand acceptance, brand advantage, brand advertising, brand allegiance, brand association, brand assortment, brand attitude, brand attributes а), brand awareness, brand beliefs, brand cannibalization, brand category, brand choice, brand communications, brand comparison, brand competition, brand competitor, brand consciousness, brand conviction, brand development, brand differentiation, brand domination, brand equity, brand essence, brand establishment, brand exposure, brand extension, brand familiarity, brand family, brand franchise, brand harvesting, brand identification, brand identity, brand image, brand insistence, brand instability, brand label, brand leader, brand leverage, brand leveraging, brand licensing, brand life cycle, brand logo, brand logo type, brand loyalty, brand map, brand mark1&2, brand monopoly, brand name 1. а), brand perception, brand personality, brand position, brand positioning, brand power, brand preference, brand profile, brand proliferation, brand protection, brand rating, brand recall, brand recognition, brand reinforcement, brand repositioning, brand revitalisation, brand revival, brand rivalry, brand selection, brand sensitivity, brand share, brand soul, brand sponsor, brand strategy, brand switcher, brand switching, brand tag, brand transference, brand value, brand X, battle of the brands, brand of goods, brand of merchandise, brand potential index, family of brands, Brand Names Education Foundation, Brand Names Foundation, Brand Protection Group, trademark, mark 1), 2)2) марк. бренд (хорошо известная торговая марка или знаменитый производитель, которые значительно способствуют реализации продуктов; может употребляться в переносном смысле по отношению к людям, идеям и т. п.)See:elite brand, flanker brand, gift brand, regular brand, top-selling brand, brand attributes б), brand management, brand manager, brand marketing, brand plan, brand policy, brand producer, brand products, brand promoter, brand team3) общ. клеймоSee:, brand mark 3)2. гл.1) общ. ставить клеймо [марку\]2) с.-х. клеймить; таврить ( животное)3) торг. маркировать ( товар)See:
* * *
"брэнд", марка, тип, сорт: название или символ товара или услуги, которые отличают их от товаров и услуг конкурентов; см. trademark.* * *наименование, символ, знак, дизайн или их комбинации как средство идентификации товара-----1. сорт, качество2. торговая марка -
3 completamente
adv.completely, totally.* * *► adverbio1 completely* * *adv.* * *ADV completely* * *adverbio completely* * *= all the way, completely, entirely, in + Posesivo + entirety, fully, in full, outright, perfectly, purely, squarely, thoroughly, totally, wholly, right through, head and shoulder, roundly, utterly, wholeheartedly [whole-heartedly], altogether, go + the whole hog, the full monty, by a long way, hopelessly + Adjetivo, one hundred percent, flat out, to the hilt, heinously + Adjetivo.Ex. Becker takes the topic all the way back to the Coonskin Library and frontier days.Ex. A completely specific statement of document content would have to be the text of the document itself.Ex. Table 1 may be used anywhere in the schedules, entirely at the discretion of the classifier.Ex. Clearly, the only totally adequate indication of the content of a document is the text of the document in its entirety.Ex. Although this may seem an obvious statement, there are many instances when the searcher is not fully aware of what can or might be retrieved.Ex. Geographical divisions are sometimes given in full in the main schedule, and sometimes elsewhere as tables in classes.Ex. The author of an unpublished book normally had to sell it outright for whatever the publisher chose to pay in cash or in printed copies.Ex. This is a perfectly acceptable UDC class number but it does not conform to the citation order PME...ST.Ex. Indicative-informative abstracts are more common than either the purely indicative or the purely informative abstract.Ex. Surveillance licensing is one question which falls squarely into the 'free movement of goods' category and does not involve the harmonization of the laws of member states.Ex. Analytical cataloguing is valuable in respect of any type of media, but many of ideas have been tested most thoroughly in the context of monographs and serials.Ex. Clearly, the only totally adequate indication of the content of a document is the text of the document in its entirety.Ex. Since 1980 it has offered access to data bases and data banks either wholly or partially sponsored by the Commission of the European Communities.Ex. Next morning the heap, now damp right through, was set up on one end of the horse (later called the bank), a bench long enough to take two piles of paper end to end, and about as high as the coffin of the press.Ex. 'General recreation or leisure' stands out head and shoulders above all the other books borrowed from the library.Ex. The constant demand for a return to the previous situation, so roundly criticised by the committee, may soon be granted.Ex. We recount the parts which absorbed us utterly, which made us feel that the alternative world was more vivid, more 'real,' than our life outside the book.Ex. I agree whole-heartedly that the subject approach is used chiefly by the beginner, whether it is a historical researcher or a high school student who is looking for term paper material.Ex. Service in-depth abandons subject arrangement altogether, and seeks to arrange documents in categories according to their popularity.Ex. The article 'Patent information: going the whole hog' presents an overview of Derwent's products in the patent information field.Ex. The article ' The digital full monty?' forecasts that the world of information is likely to be dominated by global giants on the one hand and selective niche providers on the other.Ex. The best possible candidate, by a long way, is also one who is, for political reasons, a dark horse.Ex. Rumor has it that she 'tolerates' Mathilda Panopoulos, having tried many times to engage her in meaningful dialogue only to find her ' hopelessly set in her opinions'.Ex. Even if a runner does recover after pulling a muscle they will never be one hundred percent healed.Ex. The normally perky and intrepid Cristina is flat out crabby these days.Ex. Motorists are under the cosh, feel taxed to the hilt and face record prices at the pumps.Ex. What is truly and more heinously wrong though is that the architects of the financial disaster will likely go scot-free.----* afectar completamente = engulf.* arrasar completamente = raze + Nombre + to the ground.* completamente + Adjetivo = altogether + Adjetivo, downright + Adjetivo, blissfully + Adjetivo.* completamente alemán = all-German.* completamente corrupto = rotten to the core.* completamente decidido a = dead set on.* completamente desarrollado = fully-developed.* completamente desnudo = stark naked.* completamente digital = all-digital.* completamente en vigor en = alive and well and living.* completamente equipado = with all mods and cons.* completamente europeo = all-European.* completamente resuelto a = dead set on.* completamente seco = bone dry.* demoler completamente = raze + Nombre + to the ground.* derribar completamente = raze + Nombre + to the ground.* derrotar completamente = trounce.* destrozar completamente = blow + Nombre + to bits.* destruido completamente por el fuego = burnt out.* destruir completamente = blow + Nombre + to bits.* detener completamente = bring to + a (grinding) halt.* detenerse completamente = grind to + a (screeching) halt, come to + a (dead) halt, come to + a shuddering halt.* estar completamente borracho = be drunk and incapable.* estar completamente de acuerdo con = agree + wholeheartedly with.* estar completamente equivocado = be way off.* introducirse completamente en = immerse + Reflexivo + in.* pagar completamente = pay up.* quedarse completamente atónito = You could have pushed + Nombre + over with a feather.* quemarse completamente = go up in + smoke.* romper completamente = break off.* romper completamente con = make + a clean break with.* ser algo completamente distinto = be nothing of the sort.* ser completamente diferente = be in a different league.* ser un caso completamente diferente = be in a league of its own.* vencer completamente = beat + soundly.* Verbo + completamente = quite + Verbo.* * *adverbio completely* * *= all the way, completely, entirely, in + Posesivo + entirety, fully, in full, outright, perfectly, purely, squarely, thoroughly, totally, wholly, right through, head and shoulder, roundly, utterly, wholeheartedly [whole-heartedly], altogether, go + the whole hog, the full monty, by a long way, hopelessly + Adjetivo, one hundred percent, flat out, to the hilt, heinously + Adjetivo.Ex: Becker takes the topic all the way back to the Coonskin Library and frontier days.
Ex: A completely specific statement of document content would have to be the text of the document itself.Ex: Table 1 may be used anywhere in the schedules, entirely at the discretion of the classifier.Ex: Clearly, the only totally adequate indication of the content of a document is the text of the document in its entirety.Ex: Although this may seem an obvious statement, there are many instances when the searcher is not fully aware of what can or might be retrieved.Ex: Geographical divisions are sometimes given in full in the main schedule, and sometimes elsewhere as tables in classes.Ex: The author of an unpublished book normally had to sell it outright for whatever the publisher chose to pay in cash or in printed copies.Ex: This is a perfectly acceptable UDC class number but it does not conform to the citation order PME...ST.Ex: Indicative-informative abstracts are more common than either the purely indicative or the purely informative abstract.Ex: Surveillance licensing is one question which falls squarely into the 'free movement of goods' category and does not involve the harmonization of the laws of member states.Ex: Analytical cataloguing is valuable in respect of any type of media, but many of ideas have been tested most thoroughly in the context of monographs and serials.Ex: Clearly, the only totally adequate indication of the content of a document is the text of the document in its entirety.Ex: Since 1980 it has offered access to data bases and data banks either wholly or partially sponsored by the Commission of the European Communities.Ex: Next morning the heap, now damp right through, was set up on one end of the horse (later called the bank), a bench long enough to take two piles of paper end to end, and about as high as the coffin of the press.Ex: 'General recreation or leisure' stands out head and shoulders above all the other books borrowed from the library.Ex: The constant demand for a return to the previous situation, so roundly criticised by the committee, may soon be granted.Ex: We recount the parts which absorbed us utterly, which made us feel that the alternative world was more vivid, more 'real,' than our life outside the book.Ex: I agree whole-heartedly that the subject approach is used chiefly by the beginner, whether it is a historical researcher or a high school student who is looking for term paper material.Ex: Service in-depth abandons subject arrangement altogether, and seeks to arrange documents in categories according to their popularity.Ex: The article 'Patent information: going the whole hog' presents an overview of Derwent's products in the patent information field.Ex: The article ' The digital full monty?' forecasts that the world of information is likely to be dominated by global giants on the one hand and selective niche providers on the other.Ex: The best possible candidate, by a long way, is also one who is, for political reasons, a dark horse.Ex: Rumor has it that she 'tolerates' Mathilda Panopoulos, having tried many times to engage her in meaningful dialogue only to find her ' hopelessly set in her opinions'.Ex: Even if a runner does recover after pulling a muscle they will never be one hundred percent healed.Ex: The normally perky and intrepid Cristina is flat out crabby these days.Ex: Motorists are under the cosh, feel taxed to the hilt and face record prices at the pumps.Ex: What is truly and more heinously wrong though is that the architects of the financial disaster will likely go scot-free.* afectar completamente = engulf.* arrasar completamente = raze + Nombre + to the ground.* completamente + Adjetivo = altogether + Adjetivo, downright + Adjetivo, blissfully + Adjetivo.* completamente alemán = all-German.* completamente corrupto = rotten to the core.* completamente decidido a = dead set on.* completamente desarrollado = fully-developed.* completamente desnudo = stark naked.* completamente digital = all-digital.* completamente en vigor en = alive and well and living.* completamente equipado = with all mods and cons.* completamente europeo = all-European.* completamente resuelto a = dead set on.* completamente seco = bone dry.* demoler completamente = raze + Nombre + to the ground.* derribar completamente = raze + Nombre + to the ground.* derrotar completamente = trounce.* destrozar completamente = blow + Nombre + to bits.* destruido completamente por el fuego = burnt out.* destruir completamente = blow + Nombre + to bits.* detener completamente = bring to + a (grinding) halt.* detenerse completamente = grind to + a (screeching) halt, come to + a (dead) halt, come to + a shuddering halt.* estar completamente borracho = be drunk and incapable.* estar completamente de acuerdo con = agree + wholeheartedly with.* estar completamente equivocado = be way off.* introducirse completamente en = immerse + Reflexivo + in.* pagar completamente = pay up.* quedarse completamente atónito = You could have pushed + Nombre + over with a feather.* quemarse completamente = go up in + smoke.* romper completamente = break off.* romper completamente con = make + a clean break with.* ser algo completamente distinto = be nothing of the sort.* ser completamente diferente = be in a different league.* ser un caso completamente diferente = be in a league of its own.* vencer completamente = beat + soundly.* Verbo + completamente = quite + Verbo.* * *completelyestá completamente loca she's completely insaneestán completamente borrachos they're blind drunk ( colloq)es completamente sordo he is stone deafme parece completamente fuera de lugar I think it's totally out of place* * *completamente advcompletely, totally;estoy completamente seguro/lleno I'm completely sure/full;el plan fracasó completamente the plan was a total failure* * *adv completely, totally* * *completamente adv: completely, totally* * *completamente adv completelyes completamente normal it's completely normal / it's perfectly normal -
4 policy
1) политика, курс2) стратегия, поведение3) методика; правила•- brand policy
- international brand policy
- laissez-faire policy
- patent policy
- patent law policy
- patent licensing policy
- trademark policy -
5 domestic
1. прил.1)а) общ. домашний; семейныйdomestic cares [functions\] — обязанности по дому, домашние дела
See:domestic account 3), domestic labour, domestic partnership, 1), domestic violence, domestic relations order, domestic purposes benefitб) общ. бытовой (для домашнего потребления, в отличие от промышленного потребления)See:в) общ. домоседливый; любящий семейную жизньdomestic man [woman\] — домосед [домоседка\]
2)а) общ. внутренний ( находящийся или происходящий внутри страны или предприятия)domestic airport — внутренний аэропорт, аэропорт внутренних авиалиний
See:domestic account 1), domestic acquisition, domestic advertising, domestic affairs, domestic agreement, domestic analogy, domestic bill, domestic bond, domestic commerce, domestic consumption, domestic debt, domestic demand, domestic diplomacy, domestic distortion, domestic exchange ratio, domestic interest shock, domestic interest rate shock, domestic investment, domestic loan, domestic market 1), domestic marketer, domestic marketing, domestic merger, domestic outlet, domestic policy, domestic politics, domestic price, domestic public debt, domestic revenue effect, domestic resources, domestic savings, domestic subsidy, domestic support, domestic trade, Domestic Policy Councilб) общ. местный, отечественныйSee:domestic account 2), domestic applicant, domestic brand, domestic business, domestic company, domestic corporation, domestic currency, domestic exports, domestic food, domestic goods, domestic invention, domestic licensing, domestic market 2), domestic ordering, domestic owner, domestic patent, domestic production, domestic products, 2),в) сокр. D межд. эк., амер. местный* (один из статусов, присваиваемых товарам при допуске их в зону внешней торговли; этот статус присваивается товарам, которые были выращены или произведены на территории США либо ранее были ввезены на территорию США и прошли таможенную очистку (т. е. импортные товары, по которым были уплачены все причитающиеся пошлины и налоги))See:3) общ. домашний, прирученный ( о животных)2. сущ.1) общ. (домашняя) прислуга, слуги2) мн., эк., амер. товары отечественного производстваSee:import 1. 2) -
6 international
прил.1) общ. международный; интернациональный (связанный с двумя или более странами, относящийся к нескольким странам, происходящий при участии нескольких стран или их представителей)international peace — международный мир, мир во всем мире
Syn:See:International Accounting Standards, international adjudication, international administration, international administrative law, international affairs, international agency, international agreement, international arbitrage, international arbitration, International Baccalaureate, International Bank Account Number, international bill of exchange, international bond, international borrowing and lending, international business, international business administration, international capital flows, international cartel, international commerce, international commercial arbitration, international commercial law, international commodity agreement, international commodity body, international company, International Comparison Program, international competition, international competitive bidding, international competitiveness, international competitor, International Conference on Financing for Development, international contract, international cooperation, international copyright, international corporation, international credit, International Data Base, international dealer, international debt, international deficit, international delinquency, international department, International Depositary Receipt, International Depository Receipt, international development bank, international diplomacy, international distortion, international diversification, international division, international division of factors, international division of labour, international divorce, international economics, international equity, international equity fund, international exchange ratio, international extradition, international factor movements, international factoring, international finance, international finance subsidiary, international financial institution, international financial system, international firm, international fund, international institution, international investment, international investment position, international investor, international jurist, international labour migration, international law, international leasing, international legal capacity, international liquidity, international load line, international macroeconomics, international management, international market, international marketer, international marketing, international marketing environment, international microeconomics, international migration, international monetary arrangement, international monetary cooperation, international monetary economics, international monetary order, international monetary reform, international monetary reserves, international monetary system, international multimodal transport, international mutual fund, international name, international order, international organization, international payments, international policy coordination, international politics, international private law, international promissory note, international public law, international relations, international reserve currency, international reserve system, international reserves, international sale, international sales contract, international securities, International Securities Identification Number, international standard, International Standard Audiovisual Number, International Standards of Accounting and Reporting, International Standards on Auditing, international surplus, international technology transfer, international tender, international terrorism, international trade, international trademark, international trading company, international transportation, international travel, International Atomic Energy List, International Banking Act, International Bovine Meat Agreement, International Coffee Agreement, International Commercial Terms, International Dairy Arrangement, International Emergency Economic Powers Act, International Financial Reporting Standards, International Gold Pool, International Grains Agreement, International Industrial List, International Maritime Dangerous Goods Code, International Market Insight, International Merchandise Trade Statistics, International Munitions List, International Olive Oil Agreement, International Rules for the Interpretation of Trade Terms, International Safety Management Code, International Standard Classification of Occupations, International Standard Industrial Classification of all Economic Activities, International Sugar Agreement, International Traffic in Arms Regulations, International Wheat Agreement, International Accounting Standards Board, International Accounting Standards Committee, International Accreditation Forum, International Actuarial Association, International Advertising Association, International Air Transport Association, International Anticounterfeiting Coalition, International Association for Feminist Economics, International Association for Financial Planning, International Association for Insurance Law, International Association for Research in Income and Wealth, International Association for the Protection of Industrial Property, International Association for the Protection of Intellectual Property, International Association for the Study of Insurance Economics, International Association of Administrative Professionals, International Association of Book-keepers, International Association of Classification Societies, International Association of Financial Executives Institutes, International Association of Insurance Supervisors, International Association of Mutual Insurance Companies, International Association of Political Science, International Atomic Energy Agency, International Auditing and Assurance Standards Board, International Auditing Practices Committee, International Bank for Reconstruction and Development, International Banking Facility, International Broadcasting Bureau, International Bureau for the Protection of Intellectual Property, International Centre for Settlement of Investment Disputes, International Chamber of Commerce, International Civil Aviation Organization, International Cocoa Organization, International Coffee Organization, International Confederation of Free Trade Unions, International Congress of Accountants, International Congress of Actuaries, International Convention for Safe Containers, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Conference on Financing for Development, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations2) общ. международный (распространенный, действующий за пределами национальных границ)See:
* * *
international settlements межгосударственные расчеты, осуществляемые центральными банками. -
7 index
1) указатель; составлять указатель2) индекс ( классификации); индексировать ( проставлять классификационные индексы)3) коэффициент•- index to names of applicants
- index of acceptance
- index of applicants
- index of applications
- index of branch patent collection
- index of classes
- index of classification of inventions
- index of competitiveness
- index of design patentees
- index of industrial production
- index of keywords
- index of licenses
- index of names
- index of patentees
- index of patent owners
- index of patents
- index of registrants
- index of subjects
- index of trademark owners
- index of Trademarks Issued from the United States Patent Office
- alphabetical index
- alphabetical classified index
- alphabetical subject index
- annual index
- annual patent index
- author's index
- auxiliary index
- bibliographical index
- branch patent index of classes
- brand development index
- card index
- catchwords index
- citation index
- class index of patents
- classified index
- coordinate index
- design index
- Divisional Allotment index of Abridgement
- flat card index
- frequency index
- geographical index of residence of inventors
- group index
- indicative index
- internal index
- key-phrase index
- key-word-in-context index
- key-word-out-of-context index
- licensing index
- name index
- numerical index
- patent annual index
- peek-a-boo index
- quality index
- subject index
- subject matter index
- supplementary index
- systematic index
- technological time index
- thumb index
- title index* * *индекс (классификации); указатель; проставлять классификационные индексы -
8 name
1 noun∎ the shares are in my name les actions sont à mon nom;∎ the company trades under the name of Scandia la société a pour dénomination Scandianame brand marque f;STOCK EXCHANGE name day deuxième jour m de liquidation;MARKETING name licensing cession f de licence de nom;name product marque f(b) (reputation) réputation f;∎ to have a good/bad name avoir (une) bonne/ mauvaise réputation;∎ they have a name for efficiency ils ont la réputation d'être efficaces(appoint) nommer, désigner;∎ she's been named president elle a été nommée présidente -
9 name
name [neɪm]nom ⇒ 1 (a)-(d) réputation ⇒ 1 (c) personnage ⇒ 1 (d) nommer ⇒ 3 (a)-(c) désigner ⇒ 3 (b), 3 (c) citer ⇒ 3 (b)1 noun(a) (of person, animal) nom m; (of company) raison f sociale; Finance (of account) intitulé m; (of ship) devise f, nom m; (of play, novel etc) titre m;∎ full name nom et prénoms mpl;∎ what's your name? quel est votre nom?, comment vous appelez-vous?;∎ my name's Richard je m'appelle Richard;∎ what name shall I say? (to caller) qui dois-je annoncer?;∎ the house is in his wife's name la maison est au nom de sa femme;∎ I know her only by name je ne la connais que de nom;∎ she knows all the children by name elle connaît le nom de tous les enfants;∎ to mention sb/sth by name nommer qn/qch;∎ the shares are in my name les actions sont à mon nom;∎ he is known or he goes by the name of Penn il est connu sous le nom de Penn, il se fait appeler Penn;∎ someone by or of the name of Penn quelqu'un du nom de ou qui s'appelle Penn;∎ I know it by or under a different name je le connais sous un autre nom;∎ he writes novels under the name of A.B. Alderman il écrit des romans sous le pseudonyme de A.B. Alderman;∎ our dog answers to the name of Oscar notre chien répond au nom d'Oscar;∎ to put a name to a face mettre un nom sur un visage;∎ have you put your name down for evening classes? est-ce que vous vous êtes inscrit aux cours du soir?;∎ she was his wife in all but name ils n'étaient pas mariés, mais c'était tout comme;∎ Football he had his name taken il a eu un carton jaune;∎ he is president in name only il n'a de président que le nom, c'est un président sans pouvoir;∎ Cannon Gait is a huge name in the publishing business Cannon Gait est une entreprise très importante dans le monde de l'édition;∎ what's in a name? on n'a pas toujours le nom que l'on mérite;∎ to call sb names injurier ou insulter qn;∎ she called me a rude name elle m'a insulté;∎ money is the name of the game c'est une affaire d'argent;∎ ah well, that's the name of the game c'est comme ça!, c'est la vie!;∎ not to have a penny/a decent pair of shoes to one's name ne pas avoir un centime/une paire de chaussures convenable à soi;∎ to have several books to one's name être l'auteur de plusieurs livres;∎ the company trades under the name of Scandia la société a pour dénomination Scandia(b) (sake, authority) nom m;∎ in the name of freedom au nom de la liberté;∎ in God's name!, in the name of God! pour l'amour de Dieu!;∎ familiar what in the name of God or Heaven are you doing? que diable faites-vous là?;∎ in the name of the law au nom de la loi;∎ halt in the name of the King! halte-là, au nom du Roi!(c) (reputation → professional or business) nom m, réputation f;∎ to make or to win a name for oneself se faire un nom ou une réputation;∎ we have the company's (good) name to think of il faut penser au renom de la société;∎ they have a name for efficiency ils ont la réputation d'être efficaces;∎ to have a good/bad name avoir (une) bonne/mauvaise réputation;∎ to get a bad name se faire une mauvaise réputation(d) (famous person) nom m, personnage m;∎ he's a big name in the art world c'est une figure de proue du monde des arts;∎ all the great political names were there tous les ténors de la scène politique étaient présents;∎ famous name (person) célébrité f∎ they named the baby Felix ils ont appelé ou prénommé le bébé Felix;∎ she wanted to name her son after the President elle voulait donner à son fils le prénom du président, elle voulait que son fils porte le prénom du président;∎ American the building is named for Abraham Lincoln on a donné au bâtiment le nom d'Abraham Lincoln;∎ the guy named Chip le dénommé Chip∎ the journalist refused to name his source le journaliste a refusé de révéler ou de donner le nom de son informateur;∎ whatever you need, just name it vos moindres désirs seront exaucés;∎ you name it, we've got it demandez-nous n'importe quoi, nous l'avons;∎ name the books of the Old Testament citez les livres de l'Ancien Testament;∎ to name names donner des noms;∎ let us name no names ne nommons personne;∎ he is named as one of the consultants son nom est cité ou mentionné en tant que consultant;∎ Law to name sb as a beneficiary (in one's will) désigner qn comme bénéficiaire;∎ Law to name sb as a witness citer qn comme témoin;∎ to name and shame dénoncer publiquement les responsables∎ she has been named as president elle a été nommée présidente;∎ she was named (as) best supporting actress elle a été élue pour le meilleur second rôle féminin;∎ 22 June has been named as the date for the elections la date du 22 juin a été retenue ou choisie pour les élections;∎ name your price votre prix sera le mien, dites votre prix;∎ they've finally named the day ils ont enfin fixé la date de leur mariage∎ to name an MP ≃ suspendre un député= titre réservé aux membres investissant leur fortune personnelle dans la compagnie d'assurances Lloyd's et s'engageant à avoir une responsabilité illimitée en cas de sinistre►► Marketing name brand marque f;∎ today is his name day c'est aujourd'hui sa fête;Marketing name licensing cession f de licence de nom;British Cinema & Theatre name part vrai rôle m; (title role) = rôle qui donne son titre à la pièce ou au film;Marketing name product marque f -
10 merchandising
Mktg1. the process of increasing the market share of a product in retail outlets using display, stocking, and sales promotion techniques2. the promotion and display of goods associated with a particular brand, movie, or celebrity. Merchandising based on a specific movie, for example, may significantly add to its total revenues through appropriate licensing opportunities. Merchandising may include clothing, toys, food products, or music and often extends well beyond the core business of the producer of the original product. -
11 менеджер по противодействию контрафакции товаров
менеджер по противодействию контрафакции товаров
Сотрудник Департамента по защите бренда, который осуществляет связь с ФНД «Лицензирование» и лицензиатами ОКОИ, продающими продукцию, в целях выявления нарушений и фактов контрафакции товаров; ведет работу по информированию лицензиатов и работников местных розничных сетей; осуществляет руководство программой контрольных закупок, мониторинг Интернет-аукционов и т.д.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
counterfeit control manager
Brand Protection official whose responsibilities include liaising with the Licensing function and OCOG merchandise licensees to monitor for infringing and counterfeit merchandise; educating licensees and local retailers; conducting mystery shopping program, monitor online auction sites, etc.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Русско-английский словарь нормативно-технической терминологии > менеджер по противодействию контрафакции товаров
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12 counterfeit control manager
менеджер по противодействию контрафакции товаров
Сотрудник Департамента по защите бренда, который осуществляет связь с ФНД «Лицензирование» и лицензиатами ОКОИ, продающими продукцию, в целях выявления нарушений и фактов контрафакции товаров; ведет работу по информированию лицензиатов и работников местных розничных сетей; осуществляет руководство программой контрольных закупок, мониторинг Интернет-аукционов и т.д.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
counterfeit control manager
Brand Protection official whose responsibilities include liaising with the Licensing function and OCOG merchandise licensees to monitor for infringing and counterfeit merchandise; educating licensees and local retailers; conducting mystery shopping program, monitor online auction sites, etc.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Англо-русский словарь нормативно-технической терминологии > counterfeit control manager
См. также в других словарях:
Brand licensing — is the process of creating and managing contracts between the owner of a brand and a company or individual who wants to use the brand in association with a product, for an agreed period of time, within an agreed territory. Licensing is used by… … Wikipedia
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Brand — The personality of a product. What the consumer becomes attracted to and develops loyalty to. A strong brand maintains its following even after the departure of its founder. See also Brand identity; Brand image; Licensing; Megabrand … Historical Dictionary of the Fashion Industry
Brand identity — Identifying qualities that distinguish a brand from its competition. All attributes, benefits, features, and qualities that a consumer expects from a brand. See also Brand image; Licensing; Megabrand … Historical Dictionary of the Fashion Industry
Brand image — The attachment of a name to a business or product. The way in which a consumer sees a brand. This is not always the same as the brand identity. See also Licensing; Megabrand … Historical Dictionary of the Fashion Industry
Michael Stone (licensing expert) — Michael S. Stone is a co founder and current president and chief executive officer of The Beanstalk Group, a brand licensing agency and consultancy. [ [http://www.hoovers.com/beanstalk group/ ID 106569 /free co factsheet.xhtml Beanstalk Group… … Wikipedia
Copyright Promotions Licensing Group — (also known as CPLG) is a brand licensing agency founded in 1974.[1] Headquartered in London, CPLG also operates offices in Paris, Barcelona, Milan, Amsterdam, Lisbon and Munich and has recently expanded its global reach by opening new offices in … Wikipedia
Matchbox (brand) — For other uses, see Matchbox (disambiguation). Matchbox Type Die cast toy Owner Mattel, Inc Country Origin Lesney, England Current U.S … Wikipedia
